diff --git a/Cargo.toml b/Cargo.toml
index 3a5c4e6..30aeb3a 100644
--- a/Cargo.toml
+++ b/Cargo.toml
@@ -18,6 +18,7 @@ inquire = "0.7"
 kameo = "0.13"
 # kxio = {path = "../kxio/"}
 kxio = "4.0"
+rand = "0.8"
 reqwest = { version = "0.12" , features = ["multipart", "stream"]}
 serde = { version = "1.0", features = ["derive"] }
 serde_json = "1.0"
diff --git a/src/macros/backoff.rs b/src/macros/backoff.rs
new file mode 100644
index 0000000..a9e886a
--- /dev/null
+++ b/src/macros/backoff.rs
@@ -0,0 +1,24 @@
+#[macro_export]
+macro_rules! with_exponential_backoff {
+    ($ctx:expr, $operation:expr) => {{
+        let mut backoff_secs = 1;
+        loop {
+            match $operation {
+                Err(kxio::net::Error::Reqwest(e))
+                    if e.status() == Some(kxio::net::StatusCode::TOO_MANY_REQUESTS) =>
+                {
+                    backoff_secs *= 2;
+                    let jitter = rand::random::<u64>() % 10;
+                    let backoff_secs = 60.min(backoff_secs + jitter);
+                    $crate::p!(
+                        $ctx.prt,
+                        ">> Too many requests, backing off for {}s",
+                        backoff_secs
+                    );
+                    tokio::time::sleep(tokio::time::Duration::from_secs(backoff_secs)).await;
+                }
+                result => break result,
+            }
+        }
+    }};
+}
diff --git a/src/macros/mod.rs b/src/macros/mod.rs
index 12606ff..350d14c 100644
--- a/src/macros/mod.rs
+++ b/src/macros/mod.rs
@@ -1,5 +1,6 @@
 //
 mod actor;
+mod backoff;
 mod newtype;
 mod print;
 mod send;
diff --git a/src/trello/client.rs b/src/trello/client.rs
index b100f9c..43f10ed 100644
--- a/src/trello/client.rs
+++ b/src/trello/client.rs
@@ -1,6 +1,5 @@
 //
-use std::collections::HashMap;
-use std::path::PathBuf;
+use std::{collections::HashMap, path::PathBuf};
 
 use color_eyre::eyre::Context;
 use kxio::net::{Net, ReqBuilder};
@@ -11,15 +10,15 @@ use crate::{
     trello::model::{
         attachment::{TrelloAttachment, TrelloAttachmentId},
         board::{TrelloBoard, TrelloBoardId},
-        card::TrelloCardId,
-        card::{TrelloLongCard, TrelloShortCard},
+        card::{TrelloCardId, TrelloLongCard, TrelloShortCard},
         list::TrelloListId,
     },
-    FullCtx,
+    with_exponential_backoff, FullCtx,
 };
 
 pub(crate) struct TrelloClient<'ctx> {
     ctx: &'ctx FullCtx,
+    // 300 requests per 10 seconds for each API key and 100 requests per 10 second interval for each token
 }
 
 impl<'ctx> TrelloClient<'ctx> {
@@ -55,11 +54,15 @@ impl<'ctx> TrelloClient<'ctx> {
         url: impl Into<String>,
         custom: fn(&Net, String) -> ReqBuilder,
     ) -> APIResult<T> {
+        let url = url.into();
         APIResult::new(
-            custom(&self.ctx.net, self.url(url))
-                .headers(self.common_headers())
-                .send()
-                .await,
+            with_exponential_backoff!(
+                &self.ctx,
+                custom(&self.ctx.net, self.url(url.clone()))
+                    .headers(self.common_headers())
+                    .send()
+                    .await
+            ),
             &self.ctx.prt,
         )
         .await
@@ -77,16 +80,20 @@ impl<'ctx> TrelloClient<'ctx> {
             .cloned()
             .unwrap_or_else(|| PathBuf::from(attachment.file_name));
         let file_name = self.ctx.fs.base().join(file_name);
-        let resp = self
-            .ctx
-            .net
-            .get(url)
-            .headers(self.auth_headers())
-            .header("accept", "application/octet")
-            .send()
-            .await?
-            .bytes()
-            .await?;
+        let resp = with_exponential_backoff!(
+            &self.ctx,
+            self.ctx
+                .net
+                .get(url.clone())
+                .headers(self.auth_headers())
+                .header("accept", "application/octet")
+                .send()
+                .await?
+                .bytes()
+                .await
+                .map_err(Into::into)
+        )
+        .context("downloading attachment")?;
         let file = self.ctx.fs.file(&file_name);
         file.write(resp).context("writing to disk")?;
         Ok(file_name)